Chronograph

Code 11.59

Edward Piguet

Jules Audemars

Millenary

Millenary Chronograph

Millenary Ladies

Openworked

Royal Oak

Royal Oak Chronograph

Royal Oak Concept

Royal Oak Day-Date

Royal Oak Double Balance Wheel

Royal Oak Dual Time

Royal Oak Jumbo

Royal Oak Lady

Royal Oak Offshore

Royal Oak Offshore Chronograph

Royal Oak Offshore Chronograph Volcano

Royal Oak Offshore Diver

Royal Oak Offshore Diver Chronograph

Royal Oak Offshore Grand Prix

Royal Oak Offshore Lady

Royal Oak Offshore Tourbillon

Royal Oak Perpetual Calendar

Royal Oak Selfwinding

Royal Oak Tourbillon

Tradition

Audemars Piguet produces some of the finest, most highly coveted watches the world has to offer. The brand belongs to a group known as the "Big Three" of Swiss watchmaking, which also includes Patek Philippe and Vacheron Constantin. Established in 1875, the company remains in family hands to this day and is one of the last Swiss watch manufacturers still owned by its founding family. AP (as its fans call it) produces all sorts of timepieces, from simple two-hand watches to models with intricate complications like a perpetual calendar or minute repeater.

The brand's most famous model, the Royal Oak, has legendary watch designer Gérald Genta to thank for its iconic looks. Its arrival in 1972 turned the world of luxury watches on its head, as AP listed this distinct stainless steel piece for as much as a gold watch. This model established the luxury sports watch genre, which today includes the Patek Philippe Nautilus.

Other top Audemars Piguet watches include the Royal Oak Offshore and the Royal Oak Concept. The Offshore debuted in 1998 and is a larger, more masculine version of the classic Royal Oak. On the other hand, AP uses the Concept series to experiment with new materials and technology. One recent result of these experiments is the Royal Oak Concept "Black Panther" from 2021. The manufacturer developed this timepiece in collaboration with Marvel Studios.

Big Bang

Big Bang 38 mm

Big Bang 41 mm

Big Bang 44 mm

Big Bang Aero Bang

Big Bang Broderie

Big Bang Caviar

Big Bang Ferrari

Big Bang Jeans

Big Bang King

Big Bang Meca-10

Big Bang Pop Art

Big Bang Sang Bleu

Big Bang Tutti Frutti

Big Bang Unico

Bigger Bang

Classic

Classic Fusion

Classic Fusion Aerofusion

Classic Fusion Blue

Classic Fusion Chronograph

Classic Fusion Quartz

Classic Fusion Racing Grey

Classic Fusion Ultra-Thin

Elegant

King Power

MP-05 LaFerrari

MP-09

MP Collection

Spirit of Big Bang

Square Bang

Super B

Swiss luxury watch manufacturer Hublot has been making waves with its extraordinary designs, unusual material combinations, and high-end craftsmanship since its founding in 1980. Company founder Carlo Crocco set the tone with his very first collection, which included the world's first gold watch on a rubber strap. This timepiece also introduced the brand's unique and now-iconic bezel with prominent screws. Crocco based the watch on a ship's porthole. In fact, the company's name, "Hublot," is French for "porthole."

The fusion of seemingly incongruous materials continues to define the modern collection. For example, Hublot is the only company to produce so-called Magic Gold, a yellow gold and ceramic alloy. Some watches also feature carbon, sapphire, titanium, textile, or even a kind of concrete.

But their variety of materials isn't the only unusual thing about Hublot: The company also forges its own path in terms of design. The Hublot Big Bang, which lives up to its name by featuring case diameters of up to 45 mm, quickly conquered many a watch lover's heart the world over. The Classic Fusion is rather sleek by Hublot standards, while the MP collection could have come from a sci-fi film. The Spirit of Big Bang stands out from the pack with its tonneau-shaped case. Hublot augmented its catalog in 2022 with a line of square watches the manufacturer has appropriately named the Square Bang.

A look inside these timepieces is proof positive that Hublot has mastered the art of watchmaking. Here you'll find, among other things, in-house movements with bi-axial tourbillons and calibers with up to nine barrels promising over two weeks of power reserve. Watches with chronograph, GMT, and perpetual calendar functions are also part of Hublot's portfolio.

Aquatimer

Aquatimer Automatic

Aquatimer Automatic 2000

Aquatimer Chronograph

Aquatimer Deep Three

Aquatimer Deep Two

Aquatimer Perpetual Calendar Digital Date-Month

Big Ingenieur

Big Ingenieur Chronograph

Big Pilot

Big Pilot Top Gun

Big Pilot Top Gun Miramar

Da Vinci

Da Vinci Automatic

Da Vinci Chronograph

Da Vinci Perpetual Calendar

Da Vinci Perpetual Calendar Digital Date-Month

Grande Complication

Ingenieur

Ingenieur AMG

Ingenieur Automatic

Ingenieur Chronograph

Ingenieur Chronograph Racer

Ingenieur Double Chronograph Titanium

Ingenieur Dual Time

Ingenieur Jumbo

Ingenieur Perpetual Calendar Digital Date-Month

Novecento

Portofino Chronograph

Portofino Hand-Wound

Portuguese

Portuguese Annual Calendar

Portuguese Automatic

Portuguese Chronograph

Portuguese Grande Complication

Portuguese Hand-Wound

Portuguese Minute Repeater

Portuguese Perpetual Calendar

Portuguese Perpetual Calendar Digital Date-Month

Portuguese Tourbillon

Portuguese Yacht Club Chronograph

Yacht Club

The storied Swiss luxury watch manufacturer International Watch Company, better known as IWC, is one of the titans of the industry. Based in the town of Schaffhausen, this company enjoys widespread fame thanks to their pilot's watches, which they've been producing since the mid-1930s. Every model has cult status: from the 1936 Spezialuhr für Flieger (special watch for pilots) and the legendary IWC Mark 11 to modern collections such as the Spitfire and Top Gun.

However, their dress watch collections, such as the Portugieser, Portofino, and Da Vinci, are classics in their own right and delight watch fans the world over. The same is true of the Ingenieur and Aquatimer collections. Each timepiece only adds to IWC's fantastic reputation.

Every IWC collection is a masterful blend of tradition and modernity; for example, the Ingenieur features cases made of ceramic, bronze, or titanium, and the Aquatimer has an intriguing internal-external bezel system. What's more, precise movements are a given with IWC watches. While most timepieces use an in-house caliber, IWC also offers watches with refined versions of ETA or Sellita base movements.

RM 05

RM 007

RM 010

RM 011

RM 016

RM 027

RM 028

RM 029

RM 030

RM 032

RM 035

RM 037

RM 052

RM 055

RM 061

RM 063

RM 067

RM 069

The luxury watch manufacturer Richard Mille has been a constant source of innovation in the watch industry since its foundation in 2001. This Swiss company has made it their mission to bring haute horlogerie into the 21st century. Part of that means using state-of-the-art materials from the racing and aerospace industries.

Richard Mille is also blazing trails when it comes to movement technology. For example, they utilize unusual materials like grade 5 titanium, graphene, aluminum-lithium alloys, and carbon. Richard Mille's master watchmakers develop a new movement for every model, beginning with the base plate and finishing with a new type of shock protection. All the while, they remain focused on functionality. Searching for unnecessary frills on a Richard Mille movement will be in vain.

The very first model, the RM 001 Tourbillon, set the bar very high. This two-hand watch with a separate power reserve and torque indicator is extraordinarily shock-resistant for a tourbillon watch. What's more, its barrel-shaped case and heavily skeletonized dial look very futuristic and have set the standard for the designs we see today.

As of 2021, Richard Mille maintains relationships with the Ferrari and McLaren Formula 1 racing teams. For example, Mick Schumacher (Ferrari) wears an RM 003, while McLaren's Lando Norris sports an RM 11-03 Automatic Flyback Chronograph. Elsewhere in the sports world, tennis legend Rafael Nadal has made headlines by wearing his Richard Mille watches during matches. Whether it's the extreme conditions on the F1 race track or the force of Nadal's backhand, timepieces from Richard Mille are more than up to the task.

Annual Calendar

Annual Calendar Chronograph

Aquanaut

Calatrava

Celestial

Chronograph

Complications

Golden Ellipse

Gondolo

Grand Complications

Minute Repeater

Minute Repeater Perpetual Calendar

Nautilus

Perpetual Calendar

Perpetual Calendar Chronograph

Sky Moon Tourbillon

Travel Time

Twenty~4

Vintage

World Time

World Time Chronograph

Patek Philippe is one of the few remaining independent Genevan luxury watch manufacturers. They are still family-owned, which contributes to their good reputation — and not just among experts. Patek Philippe builds nearly every component for their watches themselves. A Patek Philippe is the crowning piece of any watch collection. What's more, their high esteem and lasting value make these timepieces fantastic investments.

The manufacture pursues a primarily traditional design style and emphasizes its position as a family business. In terms of materials, Patek is known to turn to precious metals such as gold or platinum. Stainless steel editions do exist, but they are much less abundant than in other manufacturers' catalogs.

The Calatrava and Nautilus are Patek Philippe's most recognized models. The former has been in production since 1932 and embodies simple elegance, while the Nautilus debuted in the late 1970s and boasts a sporty design accredited to none other than Gérald Genta. For many watch enthusiasts, the Nautilus is synonymous with the watch giant as a whole.

Patek Philippe flexes their watchmaking muscles in the Complications and Grand Complications collections. Here you'll find watches with tourbillons, minute repeaters, perpetual calendars, moon phase displays, and world time functions.

Alpina Watches

Armani Exchange Watches

Burberry Watches

Casio Watches

Citizen Watches

Diesel Watches

Fossil Watch

Hamilton Watches

Hugo Boss Watches

Longines Watches

Maserati Watches

Michael Kors Watches

Mido Watches

Tag Heuer Watches

Timex Watches

Tissot Watches

Tommy Hilfiger Watch

A “fashion watch” is a watch that’s branded with the name of a company that doesn’t specialize in watches. Usually, this means the name of a fashion house.
I’ve also seen the term “undie watch.” This refers to the trend for a part of the boxer shorts to stick out above the pants. That’s the part that usually has the name of the company on it.

The negative sentiment is, to a certain point, understandable. I mean, it isn’t flattering to have a watch with the same brand as someone’s underwear. Therefore, many people are negatively set towards seeing brand names like Calvin Klein, Armani, or Boss on the dial of a watch.

5 Sport

Seiko Astron

Seiko Presage

Seiko Prospex

With over 140 years of history, Seiko is among Japan's most storied watch manufacturers. The company is based out of Tokyo and has a reputation for producing high-quality timepieces at attractive prices. What's more, Seiko is constantly introducing innovations to the industry, including the first quartz wristwatch, the highly-efficient Magic Lever winding mechanism, and the hybrid Kinetic and Spring Drive movements, which combine the best of quartz and automatic calibers.

Seiko's catalog is vast and has something for every taste and budget. For example, the Seiko 5 and 5 Sports are popular entry-level watches that offer quality finishing and reliable automatic in-house movements for shockingly low prices. The Prospex collection also enjoys a large fan base, especially its diving watches.

The Presage collection contains Seiko's dress watches. Each comes with a mechanical in-house caliber, and the designs cover the full spectrum from sporty to classic. For something particularly modern, Seiko offers the Premier collection. These timepieces are available with automatic, quartz, solar-powered, and Kinetic movements. Fans of high-tech watches should take a closer look at the Astron collection. Named after the world's first quartz wristwatch, Seiko outfits these timepieces with high-precision solar-powered calibers connected to the GPS network.

Seiko demonstrates their full watchmaking prowess with their two private brands: Grand Seiko and Credor. The watches from these brands boast the best technology the company has to offer. Other defining features include sophisticated complications, precious metals like gold and platinum, and flawless finishing.

Constellation

Constellation Day-Date

Constellation Double Eagle

Constellation Ladies

Constellation Men

Constellation Petite Seconde

Constellation Quadra

Constellation Quartz

De Ville

De Ville Central Tourbillon

De Ville Co-Axial

De Ville Hour Vision

De Ville Ladymatic

De Ville Prestige

De Ville Trésor

De Ville X2

Dynamic Chronograph

Flightmaster

Geneve

Globemaster

Memomatic

Museum

Seamaster

Seamaster 120 M

Seamaster 1948

Seamaster Apnea

Seamaster Aqua Terra

Seamaster Bullhead

Seamaster DeVille

Seamaster 300

Seamaster Diver 300m

Seamaster Planet Ocean

Seamaster Planet Ocean Chronograph

Seamaster PloProf

Seamaster Railmaster

Speedmaster

Speedmaster '57

Speedmaster Broad Arrow

Speedmaster Date

Speedmaster Day Date

Speedmaster HB-SIA

Speedmaster Ladies Chronograph

Speedmaster Mark II

Speedmaster Mark III

Speedmaster Mark IV

Speedmaster Professional Moonwatch

Speedmaster Professional Moonwatch Moonphase

Speedmaster Racing

Speedmaster Reduced

Speedmaster Skywalker X-33

Speedmaster Spacemaster Z-33

Speedmaster Split-Seconds

Speedsonic

The history of Omega goes back to the 19th century. In 1848, Louis Brandt began manufacturing pocket watches in the city of La Chaux-de-Fonds, in the Swiss canton of Neuchâtel. He made arrangements with local suppliers, which allowed him to sell his products to a wider market, including Italy, England, and Scandinavia. Later, Brandt's sons moved the company to its current location in Biel. Although the name Omega has been in use since 1894, it was first officially registered in 1903 when the third generation took over.

The name is meant to express the quality of their watches. Omega is the last letter in the Greek alphabet and is often used as a metaphor for perfection.

In 1930, Omega and their competitor, Tissot, made a joint decision to serve separate markets. Omega was to focus on the luxury watch sector and Tissot on the middle class. When the quartz crisis put the Swiss watch industry in a difficult position, the two brands came together in 1983 under the newly formed Swatch Group. Omega remains part of the group to this day.

Air King

Air King Date

Cellini

Cellini Date

Cellini Dual Time

Cellini Moonphase

Cellini Prince

Cellini Time

Chronograph

Datejust

Datejust 31

Datejust 36

Datejust 41

Datejust II

Datejust Oysterquartz

Datejust Turn-O-Graph

Day-Date

Day-Date 36

Day-Date 40

Day-Date II

Daytona

Explorer

Explorer II

GMT-Master

GMT-Master II

Lady-Datejust

Lady-Datejust Pearlmaster

Milgauss

Oyster Perpetual

Oyster Perpetual 26

Oyster Perpetual 28

Oyster Perpetual 31

Oyster Perpetual 34

Oyster Perpetual 36

Oyster Perpetual 39

Oyster Perpetual 41

Oyster Perpetual Date

Oyster Perpetual Lady Date

Oyster Precision

Pearlmaster

Precision

Prince

Rolex Cosmograph Daytona

Rolex Datejust 2

Sea-Dweller

Sea-Dweller 4000

Sea-Dweller Deepsea

Sky-Dweller

Submariner

Submariner Date

Yacht-Master

Yacht-Master 37

Yacht-Master 40

Yacht-Master 42

Yacht-Master II

Many consider Rolex to be the epitome of luxury watches, and not without reason. Rolex's models are iconic in the watch industry, often serving as the blueprint for entire watch categories. Take for example the Rolex Submariner; although it was by no means the first of its kind, this model is deemed the quintessential diving watch. The GMT-Master was just as influential, radicalizing GMT watches with its two-tone 24-hour ring.

Prestige, excellent quality, and timeless designs are all synonymous with Rolex, and demand for timepieces produced by the Swiss giant has been reaching new heights as a result. However, high demand coupled with limited availability leads to one thing: ever-increasing prices. This means that Rolex watches are very likely to appreciate and can, therefore, make for profitable investments.

Over the last two years, virtually every model in the current catalog has increased in value. Top performers include watches from the Daytona, Submariner, and GMT-Master II collections, which have more than doubled in value in some cases. But they're by no means an exception: even exotic models like the Milgauss, Sky-Dweller, and Air-King have appreciated by 50–80% lately. Vintage watches sing the same tune; they, too, are valuable collector's items and make for worthwhile investments with eye-watering returns.

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1926

Black Bay

Black Bay 32

Black Bay 36

Black Bay 41

Black Bay Bronze

Black Bay Chrono

Black Bay Dark

Black Bay Fifty-Eight

Black Bay GMT

Black Bay S&G

Black Bay Steel

Chronautic

Clair de Rose

Classic

Fastrider

Fastrider Black Shield

Fastrider Chrono

Glamour

Glamour Date

Glamour Date-Day

Glamour Double Date

Grantour

Grantour Chrono

Grantour Chrono Fly-Back

Grantour Date

Heritage

Heritage Advisor

Heritage Chrono

Heritage Chrono Blue

Heritage Ranger

Hydronaut

Iconaut

Monarch

Montecarlo

North Flag

Oysterdate Big Block

Oyster Prince

Pelagos

Prince Date

Prince Oysterdate

Royal

Sport Aeronaut

Sport Chronograph

Style

Submariner

Tiger Prince Date

Wristwatches from Tudor are highly coveted among watch enthusiasts. This is true of both their current and vintage models. Since its foundation, Tudor's primary focus has been on high-quality craftsmanship and the use of precise movements. They stepped out of sister company Rolex's shadow long ago and are creating luxury watches at a level on par with the world's most famous watch manufacturers. Their most popular collections include the Black Bay, Pelagos, North Flag and Heritage Chrono Blue.

The highlight of Tudor's current catalog is the Black Bay collection, which the manufacturer regularly releases new models for. The Black Bay Fifty-Eight is 2 mm smaller than the standard Black Bay, making it a fantastic option for smaller wrists. Like most Tudor timepieces, this 39-mm diving watch features a chronometer-certified in-house caliber. In 2020 and 2021, Tudor launched several new versions of the Black Bay Fifty-Eight, including the Black Bay Fifty-Eight Navy Blue with a blue dial, Black Bay Fifty-Eight 925 with a silver case, and other editions in gold or bronze.

The Heritage Chrono series contains a selection of distinctive men's chronographs. The very first model won the "Petite Aiguille" ("little hand") prize at the 2017 Grand Prix d'Horlogerie de Genève. This column-wheel chronograph uses an in-house caliber that Tudor developed in collaboration with Breitling, and boasts a 70-hour power reserve. The manufacturer also treated the Black Bay Chrono to a few new models in 2021. Now you can find timepieces with panda or reverse panda dials. Furthermore, these latest editions are 1 mm flatter than their predecessors.

When considering Tudor, it's also worth looking at their collectible neo-vintage models like the Submariner Snowflake. This timepiece has ridden the wave of success created by various Rolex Submariner watches, and prices for well-maintained examples have increased significantly in recent years.

Aeromarine

Aerospace

Aerospace Avantage

Aerospace EVO

Airwolf

Antares

Avenger

Avenger Bandit

Avenger Blackbird

Avenger Blackbird 44

Avenger Hurricane

Avenger II

Avenger II GMT

Avenger II Seawolf

Avenger Seawolf

Avenger Skyland

Aviator 8

B-1

B-2

Bentley 6.75

Bentley B04 GMT

Bentley B05 Unitime

Bentley B06

Bentley Barnato

Bentley Flying B

Bentley GMT

Bentley GT

Bentley Le Mans

Bentley Mark VI

Bentley Motors

Bentley Supersports

Blackbird

Callistino

Callisto

Chrono Cockpit

Chrono Galactic

Chronoliner

Chronomat

Chronomat 36

Chronomat 38

Chronomat 41

Chronomat 44

Chronomat 44 Airborne

Chronomat 44 Blacksteel

Chronomat 44 GMT

Chronomat 44 Raven

Chronomat Colt

Chronomat Evolution

Chronomat GMT

Chrono-Matic

Chrono-Matic 1461

Chrono-Matic 49

Chronospace

Chronospace Automatic

Chronospace Military

Cockpit

Cockpit B50

Cockpit Lady

Colt

Colt 36

Colt 44

Colt Automatic

Colt Chronograph

Colt Chronograph Automatic

Colt Chronograph II

Colt GMT

Colt GMT+

Colt Lady

Colt Oceane

Colt Quartz

Colt Skyracer

Crosswind Racing

Crosswind Special

Duograph

Emergency

Endurance Pro

Exospace B55 Connected

for Bentley

Galactic

Galactic 30

Galactic 32

Galactic 36

Galactic 41

Galactic 44

Galactic Unitime

Headwind

Hercules

Jupiter Pilot

Lady J

Montbrillant 01

Montbrillant Datora

Montbrillant Légende

Montbrillant Olympus

Navitimer

Navitimer 01

Navitimer 01 (46 MM)

Navitimer 1461

Navitimer 1 B01 Chronograph

Navitimer 8

Navitimer Cosmonaute

Navitimer GMT

Navitimer Heritage

Navitimer Rattrapante

Navitimer World

Old Navitimer

Pluton

Professional

Shadow Flyback

Skyracer

Starliner

Super Avenger

Super Avenger II

Superocean

Superocean 36

Superocean 42

Superocean 44

Superocean 46

Superocean Chronograph II

Superocean Chronograph M2000

Superocean Chronograph Steelfish

Superocean GMT

Superocean Heritage

Superocean Heritage 42

Superocean Heritage 46

Superocean Heritage Chronograph

Superocean Heritage II 42

Superocean Heritage II 46

Superocean Heritage II Chronograph

Superocean II 36

Superocean II 42

Superocean II 44

Superocean Steelfish

Top Time

Transocean

Transocean 38

Transocean Chronograph

Transocean Chronograph 1461

Transocean Chronograph 1915

Transocean Chronograph 38

Transocean Chronograph GMT

Transocean Chronograph Unitime

Transocean Day & Date

Transocean Unitime Pilot

Windrider

Wings Lady

The best way to describe Breitling watches is rock solid, functional, and unmistakable. This renowned Swiss manufacturer is especially famous for its pilot's watches. The company has enjoyed an exceptional reputation in this sector for decades. Its catalog includes the legendary Navitimer, as well as high-tech instruments with quartz movements and special functions. Many Breitling timepieces are designed to meet the demands of modern aviation. You can use them to analyze flight data and send distress signals in case of an emergency.

However, Breitling is no one-trick pony. They also have a reputation for producing excellent diving watches. The Superocean and Avenger collections appeal to fans looking for more technical timepieces, while those who appreciate retro designs will find themselves drawn to the vintage-inspired models in the Superocean Heritage series.

Introduced in early 2018, the Navitimer 8 also features design elements taken from historical Breitling watches. No matter your taste, Breitling truly has something for everyone. Furthermore, most timepieces use mechanical calibers, all of which have come with certification from the Official Swiss Chronometer Testing Institute (COSC) since 1999.

Breitling was hard at work in 2019 and 2020, releasing a slate of new models, as well as the brand-new Premier collection. Some of the most interesting additions to existing collections include the Navitimer 806 1959 Re-Edition and the Superocean Heritage 57. Both timepieces pay tribute to major milestones Breitling reached back in the 1950s. The Aviator 8 Mosquito chronograph with the in-house B01 movement and the Top Time Limited Edition with a so-called "Zorro dial" are among the other exciting releases from recent years.

Aquis

Aquis Chronograph

Aquis Date

Aquis Depth Gauge

Aquis GMT Date

Aquis Small Second

Aquis Titan

Aquis Titan Chronograph

Aquis Titanium Date

Artelier

Artelier Alarm

Artelier Calibre 111

Artelier Calibre 112

Artelier Chronograph

Artelier Complication

Artelier Date

Artelier Pointer Day Date

Artelier Skeleton

Artelier Small Second

Artelier Translucent Skeleton

Artelier Worldtimer

Artix

Artix Chronograph

Artix Complication

Artix Date

Artix GT

Artix Pointer

Audi Sport

BC3

BC4

Big Crown

Big Crown 1917 Limited Edition

Big Crown Pointer Date

Big Crown ProPilot

Big Crown ProPilot Altimeter

Big Crown ProPilot Calibre 111

Big Crown ProPilot Calibre 114

Big Crown ProPilot Chronograph

Oris occupies a special position among Swiss watch manufacturers. Its location in the German-speaking part of Switzerland sets it apart from the majority of other Swiss manufacturers, who tend to be based in the French-speaking part of the country. Oris is also one of the few manufacturers that is completely privately owned and has not become part of a large corporation. For decades the company has exclusively produced mechanical watches, and in 2014 it resumed the development and production of its own in-house calibers. Oris watches are admired for their simple, functional design, along with their elegance and attractive value for money.

This clear sense of structure is reflected in their product line, which consists of four collections: Diving, Aviation, Motorsport, and Culture. Watches like the ProDiver Pointer Moon and the Aquis Depth Gauge are popular among both professional and amateur divers. The same can be said for pilot's watches like the Big Crown ProPilot and the watches in the Motorsport collection. All of these timepieces offer well thought-out functions for their respective purposes. The classic-looking watches in the Culture collection are also a successful mixture of tradition and innovation.