Chopard is a Swiss luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard. The company originally specialized in producing precise pocket watches and chronometers for the Swiss railway, but later expanded to include wristwatches, jewelry, and other luxury items.

In the 1960s, Chopard was acquired by Karl Scheufele III, a German watchmaker, who transformed the company into a global luxury brand. Under Scheufele’s leadership, Chopard became known for its exquisite designs, high-quality craftsmanship, and use of precious metals and gemstones.

Today, Chopard is recognized as one of the world’s leading luxury brands, with boutiques and retailers located in major cities around the world. The company continues to produce some of the most beautiful and sought-after watches, jewelry, and accessories on the market and remains committed to its legacy of excellence in design and craftsmanship.