Founded in 1853 by Charles-Félicien Tissot and his son, Tissot began in Le Locle, Switzerland. By the early 20th century, it gained renown for high-quality, innovative timepieces, pioneering pocket watches with dual time zones in 1853 and the first anti-magnetic watch in 1929. Tissot’s association with sports timing began in the 1930s, leading to partnerships with various sporting events like cycling, motorsport, and basketball. The brand joined the Swatch Group in 1983, continuing its legacy of Swiss craftsmanship, precision, and design, creating a diverse range of watches blending tradition with modernity, catering to a global audience.