The Corum brand has a rich history that spans over several decades. Founded in 1955 by René Bannwart and his uncle Gaston Ries, Corum quickly established itself as a pioneer in the world of luxury Swiss watchmaking. Over the years, the brand has gained a reputation for its innovative designs, exceptional craftsmanship, and timeless elegance.
To fully appreciate the journey of Corum, let’s delve into its fascinating history and explore some compelling facts about the brand.
The Birth of Corum:
René Bannwart, a talented watchmaker, joined forces with his uncle Gaston Ries to launch the Corum brand in La Chaux-de-Fonds, a renowned watchmaking town in Switzerland. Their vision was to create exclusive timepieces that combined traditional craftsmanship with modern design aesthetics.
Corum became synonymous with iconic collections, each with its distinct character and appeal. One of their most renowned collections is the Admiral’s Cup, introduced in 1960. Inspired by the prestigious yachting race, the Admiral’s Cup watches featured a signature dodecagonal (twelve-sided) bezel, evoking a nautical charm.
Revolutionary Design Concepts:
Corum has always sought to push boundaries and introduce innovative designs. In 1980, the brand launched the Golden Bridge collection, featuring a transparent case that showcased a linear movement. This groundbreaking design challenged traditional watchmaking conventions and set a new benchmark for creativity and engineering.
Corum watches have adorned the wrists of numerous celebrities across various fields. Legendary actress Sophia Loren, renowned astronaut Scott Carpenter, and iconic athlete Severiano Ballesteros are just a few notable figures who have endorsed the brand. These associations have solidified Corum’s status as a luxury timepiece preferred by the discerning elites.
Limited Edition Masterpieces:
Corum is renowned for its limited-edition timepieces that captivate collectors and watch enthusiasts worldwide. The brand has collaborated with prestigious partners such as Italian automaker Bulgari and renowned artist Vincent Calabrese to create exceptional limited-edition models.
The Coin Watch:
One of Corum’s most recognizable and cherished creations is the Coin Watch. Introduced in the late 1960s, these timepieces were crafted by integrating historical coins into the watch dials. The Coin Watch collection became an instant hit, blending horology with numismatics, and remains an iconic symbol of Corum’s creativity.
Corum’s World Records:
Throughout its history, Corum has set several world records, attesting to their commitment to pushing boundaries. In 1970, the brand produced the thinnest full-rotor automatic movement, the “Slimmatic.” Additionally, in 1987, Corum launched the “Golden Tube,” which held the world record for the thinnest tourbillon movement at the time.
Investments and Brand Revitalization:
In 2000, Corum garnered attention when it was acquired by the renowned Swiss watch group, The Montres KF Group. This partnership paved the way for Corum’s brand revitalization and the introduction of new and exciting timepiece collections.
Innovation and Technology:
Corum constantly strives to incorporate cutting-edge technology and innovative materials into its watches. From high-tech ceramics to state-of-the-art movements, the brand continues to create timepieces that seamlessly blend tradition with modernity.
Commitment to Art:
Corum’s dedication to art is evident in their collaborations with various artists and artisans. The brand has released limited-edition watches featuring intricate enamel dials, delicate hand-engravings, and even pieces adorned with precious gemstones, showcasing their passion for artistic expression.
Corum’s legacy in the watchmaking industry is a testament to the brand’s commitment to excellence, innovation, and fine craftsmanship. With an impressive history and an ever-evolving vision, Corum continues to captivate watch connoisseurs with their exceptional timepieces that stand the test of time. As the brand looks towards the future, we eagerly anticipate the next chapter of Corum’s remarkable journey in the world of luxury watchmaking.