Timex, founded in 1854 as Waterbury Clock Company, revolutionized timekeeping with the 1950s’ affordable mass-produced watches. Their iconic 1960s’ slogan “Timex Takes a Licking and Keeps on Ticking” showcased durability. The 1984 Ironman became famous in sports, blending technology and design. Timex continued innovation with Indiglo, a revolutionary backlight, in the ’90s. Collaborations like the 2020 MK1 Aluminum updated classics. Over 150 years, Timex evolved from pocket watches to wristwear, emphasizing reliability, affordability, and innovation, cementing its place as an iconic, accessible watch brand globally.

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