Nixon, founded in 1997 by Andy Laats and Chad DiNenna, blends action sports and lifestyle fashion. Known for its stylish and durable watches, it gained popularity within surf, skate, and snow communities. The brand’s first product, ‘The Player,’ became iconic, setting the tone for their innovative designs. Nixon’s commitment to quality and functionality expanded its offerings beyond watches, including bags, accessories, and audio gear. Embracing collaborations with athletes and artists, Nixon continues to fuse performance and style, creating a lasting legacy in the world of action sports-inspired fashion and accessories.

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