For over 20 years Diesel has been a leading pioneer in denim clothing and urban fashion, known for moving outside and ahead of the trends in the fashion industry. In recent years Diesel has evolved into the world of premium casual wear and in 2010 the successful campaign “Diesel Be Stupid” once again confirmed the brand’s unique style and philosophy to which they remain committed to this day. Diesel watches are bold, extraordinary, and outrageously big. Diesel watches are daring timepieces that make a statement by themselves and today they are recognizable everywhere thanks to their fierceness and irresistible style conceived for the brave only. Diesel watches are famous for their rough, rebellious, rock-and-roll inspired looks. Regardless of this fact, the collection is divided into two lines: Diesel women’s watches and Diesel men’s watches.