TAG Heuer, founded in 1860 in Switzerland, is a legendary luxury watchmaker celebrated for precision, innovation, and a bold sporting spirit. Synonymous with motor racing and high-performance chronographs, TAG Heuer has pioneered cutting-edge technologies such as the micrograph and advanced mechanical movements. Its collections, from the iconic Carrera and Monaco to the avant-garde Connected smartwatches, combine Swiss craftsmanship with contemporary design. Known for durability, accuracy, and style, TAG Heuer bridges tradition and modernity, appealing to athletes, adventurers, and collectors. With a reputation for pushing boundaries, the brand embodies speed, performance, and a relentless pursuit of horological excellence.