Mido is a Swiss luxury watch brand renowned for its innovation and timeless designs. Founded in 1918 by Georges Schaeren, Mido combines quality craftsmanship with cutting-edge technology. The brand is celebrated for its durable and water-resistant timepieces, particularly its pioneering use of materials like stainless steel and scratch-resistant surfaces. Mido watches are recognized for their elegant aesthetics and precision engineering, making them a favorite among discerning watch enthusiasts worldwide.