Cvstos is a high-end watchmaking company that was founded in 2005 by Sassoun Sirmakes and Antonio Terranova. Sirmakes was the CEO and Terranova was the chief designer of the company. Their motto was to represent a new way of preserving time through timeless and elegant watch designs. Their major focus was on the distinctive cutting-edge approach to elaborate the art of fine watchmaking. Today, the ideas and hard work of both have paid off and the entire world recognizes them as heroes in the luxury watchmaking industry. The reason for this immense success is their initial experience and expertise in putting elegance in watches. They both shared the same passion for luxury watches.

Sassoun Sirmakes was born in Geneva in 1983. He was an Armenian by birth. Ever since his childhood, Sirmakes has indulged himself in high-end watchmaking processes. He has always been so adept in creating timeless pieces because of his genetics. Franck Muller, his father, was the owner and chairman of Vartan Sirmakes. Sassoun already knew he was going to pursue this genetic gift. From an early age, he was determined to create an independent brand. The image for the brand inside his head was to display the traditional art of watchmaking through modern techniques and aesthetics. He wanted to create ideal pieces for the young millennials who are looking for the perfect amalgamation of modernism and traditionalism.

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