1st Place Join Waiting List

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1st Place Join Waiting List

As the name would suggest, a waiting list is a list of names of customers who have expressed interest in a particular watch. You would think that these lists are recorded by the manufacturer, and are on a “first come, first served” basis, but that is not the case: waiting lists are, in fact, made by the authorized dealers – and edited at their own discretion.

It follows that a waiting list isn’t actually a chronological record of clients who intend on purchasing a watch.

Furthermore, authorized dealers and retailers are under no obligation to even make or keep one.

This has been the case (and the woe) for many collectors, who have gone to various dealers and unsuccessfully sought out their desired models. Making matters worse, they have not even been able to put their name on a waiting list, either, as the retailer did not record one.

Some retailers have chosen not to make a waiting list simply because they believe it to be a useless task: the demand for a particular model is so great that it would be physically impossible to accommodate those on it.

How do Waiting Lists work?

Since there are no official rules, or explicit “requirements” to even be eligible to put your name on a waiting list, you will need a lot of luck, but also meet some implicit requirements.

Our advice? Make your way to as many dealers as possible to increase your chances, as you may come across some that will not keep a record of one. After all, it’s a numbers game.

Another factor that certainly influences you getting onto the waiting list in the first place – and one which we recognize may be very difficult, particularly for those just getting started out in collecting – is to have a good relationship with your retailer: ideally, with a prior purchase history from them.

Essentially, if you are one of the retailer’s “loyal” customers, whether you have bought multiple models from the same brand or watches from various different brands, then you’re basically guaranteed to have your name on the waiting list (as a bare minimum!).

So now that you’ve understood the “preliminary politics” of waiting lists, understanding how they work is relatively simple.

Let’s use the example of the most hyped and sought-after watch in the past couple of years: the ceramic bezel Rolex Daytona (or any Rolex sports model for that matter). If you want one of these watches, you would have to make your way to a Rolex authorized dealer and express your interest in purchasing one.

After making your request, the dealer may or may not – depending on their view/policy on waiting lists – record your details, and some may even ask for a down payment on the watch (we strongly advise that you do not make this payment).

Then, all you can do is wait: wait for that – often elusive – call from the dealer telling you that your watch has arrived… if it arrives.

Why are these Waiting Lists so long?

As we mentioned at the beginning of the article, the whole concept of the waiting list began in response to the surge in demand for models – specifically sports models – from Rolex, Audemars Piguet, and Patek Philippe.

What was once a very niche passion, with few collectors and enthusiasts, the watch world amassed a huge following in recent years (for a multitude of reasons which we won’t get into here…), and naturally, a much larger number of buyers.

Unable to keep up with this massive influx of buyers, the retailers of watch manufacturers, particularly those “in vogue”, created waiting lists.

1st Place Join Waiting List

1st Place Join Waiting List

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